LYONS SEAFOODS – EUROPE’S
No. 1 KING PRAWN PROCESSOR CELEBRATES 50TH JUBILEE
Sustainable and ethical sourcing, product innovation,
and manufacturing excellence key to Lyons Seafoods’ success
Lyons Seafoods, Europe’s No. 1 processor of King Prawns
and the world leader in Organic King Prawns, is celebrating
its 50th anniversary in 2008.
Over the past decade, Lyons Seafoods has played a key role
in driving sales and the huge rise in the popularity of chilled
King Prawns in the retail sector. King Prawns
have now become a regular part of the weekly shop for millions
of households across the UK, as consumers switch on to the
key benefits of health, convenience and affordability, and
above all their wonderful taste. King Prawns are also
increasingly replacing smaller cold water prawns as the prawn
of choice for all foodservice operators, as customers want
the same high quality and great taste that they enjoy at
home.
From humble beginnings in 1958, the company has built an
industry leading reputation based on its long standing excellence
in sustainable sourcing, product innovation, manufacturing
and supply chain management. In 2006 it was the first seafood
company in Europe to require all its suppliers to be “Best
Aquaculture Practices” (BAP) certified and in 2007
it won its fifth “Prix D’Elite” award
in 5 years at the world’s largest and most prestigious
seafood exhibition, the European Seafood Exposition in Brussels.
Commenting on the 50th anniversary, Ole Norgaard, CEO since
1997, said: “The past 50 years has seen a monumental
change in the UK food industry and we are very proud to continue
to be at the forefront of it. In the 11 years I have
been at Lyons Seafoods we have built a dedicated workforce
and loyal customer base that has helped us transform the
business into a world class company ensuring we will continue
to succeed for the next 50 years.”
He continues: “Looking to the future, 2008 will see
significant investment in a major new cooking line that will
mean Lyons Seafoods will be the first and only processor
in the UK to be able to offer all its chilled King Prawns
as freshly cooked. This will provide our customers with a
step change in product quality that will be in a class of
its own, offering the freshest tasting quality King Prawns
anywhere in the world.”
For press enquiries contact:
Gary Squires or Kate Zappa
Creatrix PR
01225 423400
gary@creatrixpr.co.uk or kate@creatrixpr.co.uk
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